Free social media invoice template · No signup needed
Professional invoices for
social media managers
Create clean, professional invoices for social media management, content creation, and digital marketing. Covers retainers, content packages, ad management, and more.
📱 Create social media invoice — free
No account needed · Download PDF instantly
Common social media manager invoice line items
Social media invoices typically cover a mix of strategy, content creation, and management. Here's what most freelance social media managers include:
| Line item |
Notes |
| Monthly retainer | Fixed monthly fee covering agreed scope of platforms and posts |
| Content creation — photography | Flat fee or per-image rate for brand photography shoots |
| Content creation — video / Reels | Per video or package rate for short-form video content |
| Copywriting / captions | Per post or monthly bundle for caption writing and hashtag research |
| Scheduling & posting | Included in retainer or billed separately if managing multiple accounts |
| Community management | Comment replies, DMs, inbox management — per hour or flat monthly |
| Paid ads management | Management fee (percentage of ad spend or flat fee) + ad spend pass-through |
| Social media strategy | One-off strategy document, brand voice guide, or content calendar creation |
| Analytics & reporting | Monthly performance report, growth metrics, ROI summary |
| Profile audit / setup | One-time account setup, bio optimisation, highlight creation |
| Influencer outreach | Research, pitching, and coordination billed per campaign or hour |
Why social media managers use PennaPay
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Automatic recurring invoices
Most social media managers work on monthly retainers. Set your invoice to recur monthly and it generates automatically — no manual work. Pro feature.
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Stripe payment links
Clients pay by card directly from their invoice portal. No chasing — you get notified the moment payment goes through.
👥
Saved client profiles
Store each client's billing details and pre-fill invoices instantly. Ideal when managing multiple brand accounts. Pro feature.
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Deliverable file delivery
Share content calendars, strategy documents, or graphic assets directly through the client portal. Pro feature.
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Professional PDF invoices
Download polished PDFs instantly. The Studio and Clean templates are popular with social media professionals for their modern look.
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Client messaging log
Keep a record of client communications alongside their invoices and files — all in one place. Pro feature.
Frequently asked questions
Is this social media manager invoice template free?
Yes, completely free. No account needed. Create your invoice, pick a template, and download as a PDF instantly.
How should I structure a monthly retainer invoice?
Keep it simple. One line item for the monthly retainer with a brief description of what's included — e.g. "Monthly social media management — January 2026 (Instagram + LinkedIn, 15 posts, community management)". If you include extras, add them as separate line items below.
How do I invoice for one-off content campaigns vs. ongoing work?
For ongoing work, use a recurring monthly invoice. For one-off campaigns, create a project invoice with separate line items for strategy, content creation, ads management, and reporting. Add a note in the payment terms if a deposit is required before the campaign starts.
Can I invoice clients in different currencies?
Yes. PennaPay supports GBP, USD, EUR, and 30+ currencies. If you work with international brands or agencies, simply select the relevant currency when creating your invoice.
What's the best invoice template for a social media manager?
The Studio and Creative templates work well for social media professionals — they have a contemporary, design-forward aesthetic that matches the industry. The Clean template is a good choice for more corporate clients.